Make Review

This workflow used to need 3 people and a shared spreadsheet. Now it runs itself on Make for $9 a month.

That’s the shift Make enables: taking manual multi-step processes — client onboarding sequences, marketing campaign workflows, data sync pipelines — and turning them into visual automations that run without intervention. The workflow automation market reached an estimated $27 billion in 2026 (Mordor Intelligence), growing at 9.4% annually, as businesses replace manual coordination with automated scenarios.

Make’s competitive advantage is clear: $9/month for 10,000 credits on the Core plan, compared to Zapier’s $19.99/month for just 750 tasks. At 10,000 monthly actions, Make costs roughly half what Zapier charges for equivalent volume — a cost difference that compounds significantly as workflows scale.

What is Make?

Make (formerly Integromat) is a visual automation platform that connects apps and services through a drag-and-drop scenario builder. Unlike Zapier’s linear step-by-step approach, Make uses a canvas-based visual interface where you can see your entire workflow’s logic — including branching paths, error handlers, and data transformations — laid out visually.

Make supports 3,000+ app integrations and added 350+ AI-specific connectors including OpenAI, Google AI, and custom AI providers. In August 2025, Make switched its billing unit from “operations” to credits — each module action in a scenario counts as one credit (Make Help Center).

Key Features That Matter

Visual Scenario Builder

Make’s canvas-based builder displays your entire automation as a flowchart. Each node represents an app action, and connections show data flow between steps. You can add branches (if/else logic), parallel paths (run multiple actions simultaneously), error routes (handle failures gracefully), and iterators (loop through data sets). This visual approach makes complex workflows understandable at a glance.

Advanced Error Handling

When an automation step fails, Make doesn’t just stop. Error routes let you define exactly what happens: retry the step, skip it, send an alert, or route to a fallback action. This is critical for production workflows where a single failure shouldn’t break an entire process.

AI Integrations

Make offers AI Agents, AI Toolkit, AI Content Extractor, AI Web Search, and an MCP Server — all available on every paid plan. Connect to OpenAI, Google AI, Anthropic, and other AI providers. Custom AI provider connections (previously Pro-only) are now available on all paid plans as of November 2025.

Data Mapping and Transformation

Every connection between nodes lets you map, transform, and filter data. Parse JSON, format dates, extract substrings, aggregate arrays — all without writing code. This data manipulation layer is significantly more powerful than Zapier’s built-in formatting options.

Pricing Breakdown

Plan	Price	Credits/Month	Key Limits	Best For
Free	$0/mo	1,000	2 active scenarios, 15-min intervals	Testing Make
Core	$9/mo	10,000	Unlimited scenarios, 1-min intervals	Small teams, growing businesses
Pro	$16/mo	10,000	Priority execution, custom variables	Performance-sensitive workflows
Teams	$29/mo	10,000	Team roles, permissions, template sharing	Collaborative teams
Enterprise	Custom	Custom	SSO, custom functions, 24/7 support	Large organizations

Prices shown are annual billing rates for 10,000 credits/month. Monthly billing runs approximately 15-25% higher. Credit tiers scale from 10K up to 8M+ per month with proportional pricing.

Cost Comparison at Scale

Monthly Volume	Make (Core)	Zapier (Professional)	n8n (Self-hosted)
1,000 actions	$9	$19.99	~$5 (hosting)
10,000 actions	$9	$100+	~$5 (hosting)
50,000 actions	$29+	$400+	~$10 (hosting)

At higher volumes, the savings compound. A team running 50,000 monthly actions saves approximately $370/month choosing Make over Zapier — over $4,400 per year.

Pricing was last verified on February 19, 2026 from Make’s pricing page.

Who Should (and Shouldn’t) Use Make

Make is the right choice if you:

• Need complex automations with branching logic, error handling, and data transformations
• Want visual control over your workflow design (canvas-based, not linear)
• Are scaling beyond basic automations and cost matters (Make saves ~50% vs Zapier at equivalent volumes)
• Use AI services and want native AI connectors built into your automation platform

Consider alternatives if you:

• Are new to automation and want the easiest setup — Zapier has a lower learning curve with simpler linear workflows
• Want complete cost control through self-hosting — n8n is free to self-host with unlimited executions
• Need more than 3,000 integrations — Zapier offers 7,000+ app connections
• Require compliance with data residency regulations that mandate self-hosting

Related Pages

• Head-to-head: Make vs Zapier
• Three-way comparison: n8n vs Zapier vs Make
• Alternatives: Zapier alternatives