Zapier Review

7,000+ integrations. 81 billion tasks automated. And you can set up your first workflow in under 5 minutes.

Those numbers from Zapier and SQ Magazine explain why Zapier dominates no-code automation: it connects to virtually every business app, and it does so with the lowest learning curve in the market. Approximately 69% of Fortune 1000 companies use Zapier, and the platform has automated over 81 billion tasks to date.

Zapier’s revenue reached approximately $310 million in 2024 and is projected to hit $400 million in 2025 — remarkable for a company that raised less than $3 million in external funding. The platform serves 3+ million users and generates 760% growth in AI-related task automation over the past two years.

What is Zapier?

Zapier is a no-code automation platform that connects business apps through “Zaps” — automated workflows triggered by events in one app that create actions in others. New email in Gmail? Automatically save the attachment to Google Drive, add a row to a spreadsheet, and send a Slack notification. That’s a Zap.

Zapier has repositioned itself as an AI orchestration platform in 2026, bundling Tables (a database), Forms (data collection), and an MCP Server (Model Context Protocol for AI agent integration) into all plans at no extra cost. The Zapier Copilot uses AI to build automations from natural language descriptions — tell it what you want automated and it configures the Zap for you.

Key Features That Matter

7,000+ App Integrations

The single biggest reason to choose Zapier: it connects to more apps than any other automation platform. Make offers 3,000+ and n8n has 400+. If the tool you need to automate exists as a SaaS product, Zapier almost certainly has a connector for it. This breadth eliminates the need for custom API work in most cases.

Zapier Copilot (AI Builder)

Describe your automation in plain English — “When someone fills out my Typeform, add them to my Mailchimp list and send a Slack notification” — and Copilot configures the entire Zap. It suggests triggers, maps fields, and handles the setup. Available on all plans.

Tables, Forms, and MCP Server

Zapier now bundles a lightweight database (Tables), form builder (Forms), and MCP Server for AI agent integration — all free on every plan. Tables can serve as the data backbone for your automations without needing a separate database tool. MCP Server lets AI agents like Claude use Zapier as a tool (1 MCP call = 2 tasks).

Multi-Step Workflows and Paths

Professional plans support multi-step Zaps with conditional logic (Paths), filters, formatters, delays, and loops. Built-in tools like Filter, Formatter, Path, Delay, Looping, Sub-Zap, and Digest do not count against your task quota — only successful action steps do.

Pricing Breakdown

Plan	Price (Annual)	Tasks/Month	Key Limits	Best For
Free	$0/mo	100	Two-step Zaps only, 1 user	Trying Zapier
Professional	$19.99/mo	750	Multi-step, premium apps, webhooks	Solo users, small teams
Team	$69/mo	2,000	25 users, shared Zaps, SSO	Growing teams
Enterprise	Custom	Custom	Unlimited users, admin controls, VPC	Large organizations

Important pricing context: Monthly billing is approximately 50% higher ($29.99/mo for Professional). When you exceed your task limit, Zapier charges overage at 1.25x your base task cost — up to 3x your subscription before Zaps pause.

Where Zapier Gets Expensive

Zapier’s per-task pricing scales faster than competitors:

Monthly Volume	Zapier	Make	n8n (Self-hosted)
750 tasks	$19.99	$9	~$5 (hosting)
10,000 tasks	$100+	$9	~$5 (hosting)
50,000 tasks	$400+	$29+	~$10 (hosting)

At 10,000+ monthly tasks, teams often evaluate switching to Make or n8n for cost savings. The full comparison is in our n8n vs Zapier vs Make guide.

Pricing was last verified on February 19, 2026 from Zapier’s pricing page.

Who Should (and Shouldn’t) Use Zapier

Zapier is the right choice if you:

• Want the fastest, easiest automation setup (under 5 minutes for most workflows)
• Need to connect niche or specialized apps — 7,000+ integrations covers nearly everything
• Are non-technical and prefer a guided, template-driven approach
• Want AI-powered automation building through Copilot

Consider alternatives if you:

• Run high-volume workflows (10,000+ tasks/month) — Make costs roughly half at that volume
• Need complex branching and visual workflow design — Make’s scenario builder is more powerful
• Want self-hosting for data control and unlimited executions — n8n is free to self-host
• Need advanced error handling — Make’s visual error routes are more sophisticated

Related Pages

• Direct comparison: Make vs Zapier
• Three-way: n8n vs Zapier vs Make
• Alternatives: Zapier alternatives
• Tutorial: Automate client onboarding